Is yours a case of mistaken identity?

Saul Bass, the graphic designer and Oscar winning filmmaker, said, “Design is thinking made visual." For Milton Glaser (he of I love NY fame), “Design bridges the gap between seeing and understanding."

The implication from both these design titans is that everything about how you represent your brand visually – your logo and look and feel (type, colours, photography, graphics and all the rest) – should be adding up to an argument about who you are, and not just be a random set of pretty things on the page or screen.

But how do you know if your identity is the right one for you? That it's saying the right things about you – and supporting the things you are saying and doing? That it’s working as hard as it can?

It's to answer questions like these that we have launched our Brand Armour audit.

Introducing Brand Armour

The Brand Armour audit helps companies understand the strength of their corporate brand at a particular moment – it tests the key pieces, identifies any vulnerabilities, and assesses how seamlessly the moving parts join up.

What you get in a practical, concise report is a snapshot of your company's performance across Purpose, Messaging, Identity, Authenticity, Consistency and Engagement. Each is defined by a set of key criteria which is used to to determine a score.  

You will be able to identify which areas are performing stronger than others and where to focus your communications efforts in order to better project and protect your brand and defend your reputation.

When it comes to Identity, it will help you answer questions like;

• Is my visual identity impactful?

• Does it support and strengthen my verbal brand?

• Does my visual identity feel relevant for its audiences?
  

• Does my visual identity stand out in its sector?
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• Is my visual identity flexible and dynamic?

Your complimentary assessment

As part of our Brand Armour launch, we are offering companies the opportunity to choose two areas they feel will benefit from the audit. They can also request to be benchmarked against a competitor of their choice. We will conduct a complimentary assessment, together with a consultation to showcase our findings.

And when it comes to the full Brand Armour audit, all six areas will be assessed as well as additional competitor brands, giving companies an in-depth benchmark of the strength of their communications relative to their peers'.

Danny Somoza, Invicomm's Creative Director, says,

"A strong brand identity is more than just a logo. It's the key to creating brand awareness, building engagement and differentiating your brand from everyone else."

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Find out more and book your complimentary assessment here.

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