When considering how a brand should connect with a range of different stakeholders, this can require adapting your messaging between consumer and investor targets as well as employee and talent attraction. So, you need to develop creative content that speaks to these audiences in different ways.
Investor marketing tends to consider market opportunity with a focus on sector related imagery and operational scale. This drives perception of the company’s prospects and ambition. Consumers are focused on product quality and customer service, whilst employees will want to appreciate the company’s purpose and culture. So, you can start to visualise what sort of creative tools are required to support your brand, such as imagery, infographics and animation.
“Consumers are focused on product quality and customer service, whilst employees will want to appreciate the company’s purpose and culture.”
Aligned to strategic messaging you can start to extend your brand identity and provide your teams and partners with ammunition to engage their audiences by developing consistent yet targeted communications that connect and inspire.
In a world where your audiences are increasingly saturated with content and channels, your brand needs to stand out from the competition.